The Curiosity Room

• Main
  • - About Thom

• Creative Projects
  • 2015
    • - Lorem Ipsum (a game)
    • - 30Nothing (a TV Pilot)
    • - Fail to the Chief (a podcast)
  • 2014
    • - Will It Blow? (a podcast)
    • - Race to Mount Olympus (a game)
    • - A Letter to Red Lobster
    • - Prince Adam is a Dick.
    • - YOU and the Argonauts (a Game)
    • - Episode Interactive (a game platform)
  • 2013
    • - Story Cards (a game)
    • - Tiny Insane People (a blog)
    • - Lovely Valentine's Day (cards)
    • - Wifey (a band)
  • 2012
    • - the Secession Question (a study)
    • - Lovely Xmas (Cards)
    • - M is for Minotaur (a childrens' book)
  • 2011
    • - Powerless (a TV pilot)
    • - Diorama TV (a web venture)
    • - Tigersnake with Guns (a blog)
    • - Needed: Model (a blog)
  • 2010
    • - RFP (a webseries)
    • - The Temp Life (a webseries)
  • 2009
    • - All's Faire (a webseries)
    • - Greg and Donny (a webseries and TV pilot)
  • 2008
    • - The All-For-Nots (a webseries)
  • 2006
    • - The Burg (a webseries)

• Advertising Projects
  • 2015
    • - Cortana takes over London [Microsoft]
  • 2014
    • - Look.Fresh. [client : Dentyne]
    • - Twice in a Lifetime [client: Pepsi Superbowl]
  • 2013
    • - Make it with a Lifeguard [client: Sauza]
    • - Look Fresh OOH campaign [client: Dentyne]
    • - 911 Poster campaign [client: New York City]
    • - Bloomberg.org [client: Bloomberg Philanthropies]
    • - Grab Life by the Hornitos [client: Jim Beam]
    • - the Breathe Easies [client: The EPA]
  • 2012
    • - Rager app [client: The Barbarian Group]
  • 2011
    • - Just Say Yes [client: Pepto Bismol]
  • 2010
    • - Bloody Mary [client: McClure's Pickles]
    • - Cargo Hunt [client: Dos Equis]
  • 2009
    • - Lacoste Momentum [client: Lacoste]
    • - Most Interesting Academy [client: Dos Equis]
  • 2008
    • - Dos Equis Campaign

DOS EQUIS - Digital Activations

Dos Equis quickly found that fans couldn't get enough of the Most Interesting Man. When the problem of how to capitalize on that came to us, we found his assistant, had fans track his lost cargo across the world, and built him an entire academy complete with celebrity instructors. Our fans participated in online games and social experiments by the hundreds of thousands - many every single day.