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TIGERSNAKE with GUNS
Well, this one is simple. My advertising partner, Stephen Petronis, and I, agreed that the most terrifying animal we could think of was a tiger, who could also swim and climb trees, but also carried a gun. The Tigersnake-with-Guns was born. We launched an open source 'draw us a tigersnake' blog in honor of it.
You can see the blog at tigersnakewithguns.wordpress.com.
Incidentally, we later named our little game company Tigersnake, and then learned that in Chinese, a tigersnake is a term for a project that starts but never gets finished. Which, as it turns out, was highly appropriate.